Rich “Hoffy” Hoffmann, “Painter of LIFE,” was born and raised in
northern California. Working as a Correctional Fire Captain, he supervised and instructed inmates to become fully trained
fire fighters. His career credentials include being a certified Incident Commander, Fire Officer, Instructor, Prevention Officer,
Investigator, and Hazardous Materials Specialist, etc., and INSTRUCTOR in each of these areas in a dual Fire/Law Enforcement
position for the State of California.
Medically retired, he's now a small business owner who obtained two patents on three separate devices and methods
that allows both fire victims to more effectively escape burning buildings and for firefighters, not only roll thousands of
feet of hose up to 5" LDH in record time with the world's smallest hose roller ever invented, but a much SAFER and more efficient
method of deploying charged fire hoses with one-quarter the effort in as little time as well. These methods, video demonstrated
with over 100,000 international hits, are currently incorporated into the college curriculum at Texas A & M University.
He's also been recognized in "Professional Wedding"
photography competition throughout California State Exhibitions as well as being the "Featured Artist" at the Ankeny Art Center
in June 2011 for photographing and then “painting” those images on gallery wrapped canvas for a spectacular affect.
Rich relocated to Iowa to be close to his two youngest
children, Morgan age 9 and Noah age 8. He is very proud of his oldest son, Rick, age 28, who graduated second in his class
of only five from a list of 200+ initial applicants of the Navy’s best to become one of a very few Special Forces Rescue
Swimmers. Rick is now attending Officer Candidate School as one of only 10 selected from over 750 'enlistees' who applied
worldwide. Rich’s oldest daughter, Jaclynn age 30, who presently runs the 'Operations' for a construction company is
also an accomplished artist for her Japanese cartoon pencil drawings/paintings as well.
Essentially every artist must learn and effectively apply the principles of proper composition to produce
an appealing illustration; however, it was Ansel Adams who mastered light, demanding that it be perfectly “even.”
Knowing the severe limitations of the single eye camera lens to only properly expose one level of light intensity, he would
wait months before returning to a desired vantage point, never wasting a frame of film, to be there at the exact moment when
the conditions were of absolute perfection to capture the world renowned images we all know and love.
The difference I present incorporates a process of capturing multiple
light exposures of the same image/scene in which today’s state of the art digital equipment and technology provides
when the luxury of perfect timing for proper light exposure is not always available. Even in light that is not consistent,
I am able to properly expose each separate area of a given “subject” with the camera in full manual mode. Often
holding the camera steady only by hand, I compose and then properly expose the first image of the brighter sky, the second
of the dimmer main subject area, and finally, if necessary, the third of the darker foreground.I
then take these images to my computer “lab” and hand cut the first two properly exposed areas from the first two
images and layer them onto the third, creating a complete and “properly exposed” fourth image that I later render.
The final process, which I leave as a bit of a mystery, allows me to extract and enhance each color within the image much
in the same manner that a painter would choose a selection from his pallet. I often feather the edges to ensure the end result
begins to appear as a hand 'painted' illustration, I then select and extract specific subjects within the image as layers,
make any final lighting adjustments to each, and finally pull them through a series of filters and custom settings on the
computer, redrawing each pixel in their desired size and shape as a pencil, brush, chalk, or similar charcoal stroke.
Incorporating a few more important steps, the final version is then printed
by Canvas On Demand Pro and readied for gallery presentation, shipped direct to anywhere on the globe with only a simple manifest
content list to ensure the cost of such a nice gift will only be known by you.
It is my goal that you enjoy this work as much as I enjoy creating it!
AND HOPE ...IN ACTION!"
Ancient Proverbs: A wise man is open to new ideas. In fact,
he searches for them!